Entries by Tom Shapiro

Goldilocks Data

There’s big data, there’s your own organization’s internal data (aka hyper-local data), and, increasingly, there’s Goldilocks data—the “just right” blend of timely information, relevant context, and affordability. All three types can improve resource utilization and operational outcomes. Acquiring the data that serves you best, however, is challenging. What follows is a glimpse at the kind of data you might want and the hurdles to acquiring it.

10 Enlivening Ideas (Commercial Appropriations)

Posted in the American Alliance of Museums Center for the Future of Museums blog August 2015

Admit it: every once in a while it annoys you that commercial offerings often out-rank your museum on the public’s To-Do list. In my interactions with dozens of museum leaders, this lament comes up all the time. We’re all too aware of the many reasons for this, including the fact that alternatives to museums—movies, sporting events, shopping, hanging at the coffee house, and so forth—are “easy” for the consumer to understand and use. Retailers and popular entertainment cater to audiences’ desires and devote large marketing budgets to influencing consumer expectations. This habituates their audiences, and hence yours, to certain rules for enjoying consumer-focused offerings.