Strategy and Performance
Tom Shapiro founded Cultural Strategy Partners (CuSP) in 2007 to leverage his 20-years of corporate leadership and to pursue his commitment to the positive impact cultural participation has on communities. CuSP helps museums and cultural organizations succeed by providing tools for improved decision-making: strategic planning; earned revenue and membership strategies; and success metrics.
Shapiro built his career on parallel tracks of for-profit corporate leadership and consumer marketing, and non-profit arts strategic planning and board leadership. From 1983 to 2007 he worked with industry-leading consumer companies to increase their top-line performance, membership rolls, and new product offerings.
With CuSP, Shapiro is currently guiding strategic planning projects for the Speed Museum of Art in Louisville, which recently doubled its physical space, and the Davis Museum at Wellesley College. He is leading an ongoing statistical data survey for an alliance of 15 campus-based museums in the Northeast. Earlier this year he completed the inaugural plan for the Institute of Contemporary Art, Miami. Shapiro is also an ongoing advisor and facilitator to the Terra Foundation for American Art as it develops the multi-year, multi-partner Art Design Chicago debuting in 2018.
As an ongoing consultant and advisor to the board of the Association of Academic Museums and Galleries (AAMG), Shapiro lead the development of their strategic framework and advocacy plan. Shapiro recently worked with Kenyon College’s Gund Gallery and with the Colorado State University Art Museum on strategic plans.
In 2012 Shapiro coordinated and co-authored “Campus Art Museums in the 21st Century: A Conversation” with Peter Linett and the Cultural Policy Center at the University of Chicago. This benchmark study engaged leading practitioners in considering the evolving opportunities and obligations in this dynamic field.
Shapiro has also consulted to the Chicago Children’s Museum, Phoenix Art Museum, Contemporary Jewish Museum, and the RISD Museum, among other clients.
Shapiro earned an MBA with a concentration in Marketing from the University of Chicago Booth Graduate School of Business and a BA from Stanford University. He serves on the executive committee of the Board of Marwen Foundation and is a past-president of the San Francisco Arts Education Project. He and his wife Madeleine Grynsztejn live in Chicago, IL.
Strategic Partners Include: