Strategy and Performance

Tom Shapiro founded CuSP in 2007 to leverage his 20-years of corporate leadership and to pursue his commitment to increasing cultural organizations’ impact on people and communities. CuSP helps museums and cultural organizations succeed by guiding them through rigorous assessment, strategy development, and structural alignment.

Shapiro built his career on parallel tracks of for-profit corporate leadership and business development, and non-profit strategic planning and board leadership. From 1983 to 2007 he worked with industry-leading consumer companies to increase their top-line performance, membership rolls, and new product offerings.

Since 2007 Shapiro has partnered with non-profit leaders across the nation to craft strategic plans, tactics, and success metrics, among other efforts. He has engaged with over 30 collecting institutions and served on various local and national boards and committees. He is currently partnering with the University of California Irvine to develop the founding charter for the Institute and Museum of California Art. He recently completed strategic planning efforts with the Chicago Children’s Museum and the Tang Teaching Museum at Skidmore College.

In other recent projects, Shapiro guided the inaugural strategic planning for the Institute of Contemporary Art Miami, which opened its permanent home in 2017. He led the strategic planning for Louisville’s Speed Museum of Art after its three-year expansion project.

In ongoing projects, Shapiro manages a statistical data survey for an alliance of 15 campus-based museums in the Northeast (including those at Smith, Bowdoin, and Williams, among others) and is an ongoing advisor to the Terra Foundation for American Art’s “Art Design Chicago.” This latter project has included facilitating numerous regional institution convenings.

As a former board member and long-time advisor to the Association of Academic Museums and Galleries, Shapiro led this national body of campus museums in their first-ever strategic planning; rigorous financial modeling; and the engagement of an outside management service. Shapiro co-authored “Campus Art Museums in the 21st Century: A Conversation” with Peter Linett and the Cultural Policy Center at the University of Chicago. This benchmark study considered the evolving opportunities and obligations in this dynamic field.

Shapiro has also consulted to the Phoenix Art Museum and Contemporary Jewish Museum, among other clients. Previously, Shapiro led the $220 million membership efforts for the California State Automobile Association (AAA); was a product director with GNC (General Nutrition Centers); and consulted on new product development with Kuczmarski & Associates.

Shapiro earned an MBA with a concentration in Marketing from the University of Chicago Booth Graduate School of Business and a BA from Stanford University. He serves on the national Directors Circle for The Wooster Group; is a former board vice-chair of Marwen Foundation; and a past president of the SF Arts Education Project. He and his wife Madeleine Grynsztejn live in Chicago.

30-years of experience driving mission-based results

Tom Shapiro